Posted by: Validity Group & MQCC
Post Date: September 1, 2021
At Qstream, we know how critical coaching is to a sales team’s success – and how hard it can be to effectively implement at scale. The challenges have been well-documented: while managers rate coaching as the number one most important activity based on its impact to sales effectiveness – ranking it higher than lead gen, compensation, and sales process – 77% of firms say they don’t provide enough coaching to their salespeople (Sales Management Association). The reasons are largely the result of sales managers having more responsibility, and less time, than ever before.
